Privacy Policy

Last Updated: 20 August 2026

Barking Road Furniture Limited respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, browse our products, create an account, place an order, contact us or otherwise use our online services.

Our website is operated using the SHOPLINE e-commerce platform.

This Privacy Policy applies to customers and visitors who use our website in the United Kingdom.

---

1. Who We Are

The website is operated by:

Barking Road Furniture Limited

Company Number: 07858135

Registered Office:

317 Barking Road
London
E13 8EE
United Kingdom

Email: rogecantaa4@gmail.com

Telephone: 020 7511 8842

For the purposes of applicable UK data protection law, Barking Road Furniture Limited is responsible for determining how and why your personal information is processed in connection with our business and services.

---

2. The SHOPLINE Platform

Our online store is hosted and operated using services provided by SHOPLINE.

SHOPLINE provides the e-commerce technology that enables us to operate our online store, including functions such as product browsing, shopping cart functionality, checkout and order management.

Where SHOPLINE processes personal information on our behalf as part of providing its platform services, such processing is subject to the applicable agreements and privacy arrangements between SHOPLINE and Barking Road Furniture Limited.

We remain responsible for the personal information that we collect and use for our own business purposes, such as processing customer orders, arranging delivery, providing customer service and managing returns.

---

3. Information We Collect

We may collect different types of personal information depending on how you interact with our website.

Information You Provide

When you place an order, contact us or otherwise provide information to us, this may include:

• Full name
• Email address
• Telephone number
• Billing address
• Delivery address
• Order details
• Product information
• Customer account information
• Return and refund information
• Customer service communications
• Information contained in messages or enquiries you send to us

---

4. Order and Transaction Information

When you purchase furniture through our website, we may collect information relating to your transaction, including:

• Order number
• Products purchased
• Product quantities
• Order value
• Delivery address
• Billing information
• Payment status
• Return information
• Refund information

We use this information to process and fulfil your order and provide customer support.

---

5. Payment Information

Payments made through our website are processed using the payment services made available through our online checkout.

Depending on the payment method and payment service provider used, payment information may be processed by the relevant payment provider.

We do not ask customers to send complete credit card numbers or security codes to us by email.

Please do not send payment card information through email or other unsecured communication channels.

Payment service providers may process your information under their own privacy policies and terms.

---

6. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Language settings
• Approximate geographic location
• Pages visited
• Products viewed
• Date and time of visits
• Referring website
• Technical information relating to website performance

Some information may be collected through cookies and similar technologies.

---

7. How We Use Your Information

We may use your personal information for the following purposes.

Processing Orders

We use your information to:

• Process your order
• Confirm your purchase
• Manage payment
• Arrange delivery
• Provide delivery updates
• Manage returns
• Process refunds
• Provide customer support

Customer Service

We may use your information to respond to:

• Product enquiries
• Order enquiries
• Delivery enquiries
• Return requests
• Refund requests
• Complaints
• Other customer service enquiries

Website Operation

We may use technical information to:

• Operate our website
• Maintain website functionality
• Improve website performance
• Detect technical problems
• Protect the website from misuse
• Maintain website security

Business Administration

We may process information for:

• Accounting
• Record keeping
• Fraud prevention
• Dispute management
• Legal compliance
• Business administration

Marketing

Where permitted by applicable law, we may use personal information to send marketing communications.

Where consent is required, we will obtain appropriate consent before sending marketing communications.

You can unsubscribe from marketing communications at any time.

---

8. Lawful Bases for Processing

We process personal information only where we have a lawful basis under applicable UK data protection law.

Depending on the circumstances, we may rely on the following lawful bases.

Contract

We process information where it is necessary to perform our contract with you.

For example:

• Processing your order
• Arranging delivery
• Processing returns
• Providing customer service relating to your purchase

Legal Obligation

We may process personal information where necessary to comply with legal obligations.

For example:

• Accounting requirements
• Tax requirements
• Legal reporting
• Responding to lawful requests

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided that those interests do not override your rights and freedoms.

Examples may include:

• Website security
• Fraud prevention
• Business administration
• Customer service
• Improving our website
• Protecting our business and customers

Consent

Where consent is legally required, we will ask for your consent before processing personal information for the relevant purpose.

Where processing is based on consent, you may withdraw your consent at any time.

The ICO states that a UK privacy notice should explain both the purposes of processing and the relevant lawful bases.

---

9. Who We Share Your Information With

We may share personal information with third parties where reasonably necessary to operate our business and provide our services.

These may include:

SHOPLINE

We use SHOPLINE as our e-commerce platform provider.

SHOPLINE may process information necessary to provide the online store and related e-commerce services.

Payment Providers

Payment providers may process information necessary to securely process your payment.

Delivery Providers

We may provide relevant customer information to delivery providers so that your furniture can be delivered.

This may include:

• Name
• Delivery address
• Telephone number
• Order information

Professional Service Providers

Where necessary, we may share information with:

• Accountants
• Legal advisers
• Professional advisers
• IT and technology service providers

Government and Law Enforcement Authorities

We may disclose information where required by law or where necessary to comply with a lawful request.

---

10. We Do Not Sell Your Personal Information

We do not sell your personal information to third parties.

We only share personal information where reasonably necessary to operate our business, provide our services, process transactions, comply with legal obligations or where you have provided appropriate consent.

---

11. Cookies

Our website uses cookies and similar technologies.

Cookies may be used for purposes including:

• Website functionality
• Shopping cart functionality
• Checkout functionality
• Security
• Remembering preferences
• Website performance
• Understanding website usage
• Analytics
• Advertising, where applicable

Some cookies are necessary for the website or online shopping functions to operate.

Other cookies may require your consent depending on their purpose and applicable law.

The ICO states that visitors should be informed about cookies and that non-essential cookies generally require appropriate consent.

For more information, please see our:

Cookie Policy

---

12. Analytics and Advertising Technologies

Our website may use analytics or advertising technologies provided by third parties.

Where such technologies are used, they may collect information about how visitors interact with our website.

Depending on the technology and its purpose, information may include:

• IP address
• Device information
• Browser information
• Pages viewed
• Products viewed
• Website interactions
• Advertising or referral information

Where consent is required for non-essential cookies or similar tracking technologies, we will request the appropriate consent before activating them.

Our use of such technologies may change from time to time as we add or remove website services.

---

13. Marketing Communications

We may send promotional or marketing communications where permitted by law.

Where consent is required, we will only send marketing communications after obtaining the appropriate consent.

You may stop receiving marketing communications at any time by:

• Using the unsubscribe link provided in the communication; or
• Contacting us at rogecantaa4@gmail.com

Withdrawing consent will not affect processing that was lawfully carried out before consent was withdrawn.

---

14. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time depends on the type of information and the reason we need it.

For example:

Order and Transaction Information

We may retain order and transaction records for as long as reasonably necessary to:

• Complete the transaction
• Handle returns and refunds
• Meet accounting and tax requirements
• Comply with legal obligations
• Resolve disputes

Customer Service Information

Customer service communications may be retained for as long as reasonably necessary to manage the enquiry and maintain appropriate business records.

Marketing Information

Marketing information will be retained in accordance with applicable legal requirements and our marketing preferences.

When information is no longer required, we will securely delete, anonymise or otherwise dispose of it where appropriate.

The ICO recommends that organisations state either their retention periods or the criteria used to determine how long information is retained.

---

15. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements.

Where required, appropriate safeguards may include:

• An adequacy decision; or
• Appropriate contractual or other legal safeguards.

The ICO's transparency guidance states that privacy information should explain relevant international transfers and the safeguards used where applicable.

---

16. Data Security

We take reasonable technical and organisational measures to protect personal information against:

• Unauthorised access
• Unauthorised disclosure
• Accidental loss
• Misuse
• Destruction
• Unauthorised alteration

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

You should also take reasonable steps to protect your own information, including keeping account credentials confidential where applicable.

---

17. Your Data Protection Rights

Depending on the circumstances, you may have rights under UK data protection law.

These may include:

Right of Access

You may request a copy of the personal information we hold about you.

Right to Rectification

You may ask us to correct inaccurate or incomplete personal information.

Right to Erasure

In certain circumstances, you may ask us to delete your personal information.

Right to Restriction

In certain circumstances, you may ask us to restrict how we process your personal information.

Right to Object

You may have the right to object to certain types of processing, including certain processing based on legitimate interests or direct marketing.

Right to Data Portability

In certain circumstances, you may request personal information in a structured, commonly used and machine-readable format.

Right to Withdraw Consent

Where we process your personal information based on consent, you may withdraw that consent at any time.

The availability of each right depends on the circumstances and the applicable legal requirements.

---

18. How to Exercise Your Rights

To exercise your data protection rights, please contact us:

Barking Road Furniture Limited

317 Barking Road
London
E13 8EE
United Kingdom

Email: rogecantaa4@gmail.com

Telephone: 020 7511 8842

Please provide enough information for us to understand your request.

We may need to verify your identity before providing personal information or completing certain requests.

The ICO recommends making privacy information easily accessible and explaining how individuals can exercise their rights.

---

19. Complaints

If you have concerns about how we collect or use your personal information, please contact us first.

We will make reasonable efforts to investigate and respond to your concern.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

The ICO recommends that organisations inform individuals of their right to complain to the ICO.

You can find information about making a complaint through the official ICO website:

Information Commissioner's Office — Make a Complaint

---

20. Children's Privacy

Our website is intended for general consumers and is not specifically directed at children.

We do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided personal information to us, please contact us at:

rogecantaa4@gmail.com

---

21. Third-Party Websites

Our website may contain links to third-party websites or services.

These websites operate independently from Barking Road Furniture Limited.

We are not responsible for the privacy practices, content or security of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

---

22. Automated Decision-Making and Profiling

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on customers.

If this changes, we will update this Privacy Policy and provide any information required by applicable data protection law.

---

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the Last Updated date shown at the top of this page.

Where appropriate, we may provide additional notice of significant changes.

We recommend checking this page periodically for the latest information.

The ICO recommends reviewing privacy information regularly and updating it when processing activities change.

---

24. Contact Us

If you have any questions about this Privacy Policy or how we handle personal information, please contact us.

Barking Road Furniture Limited

317 Barking Road
London
E13 8EE
United Kingdom

Email: rogecantaa4@gmail.com

Telephone: 020 7511 8842